Pocket tissue advertising is an advertising concept utilizing tissue paper and its packaging as the medium for promotion.

The Japan it is assumed that if you give people a flyer, it will end up on the street or in the nearest bin. But if you give something of value, like a small package of tissues with a enclosed custom printed full colour advertisement, the customer will accept and keep it.These days it would be difficult to walk anywhere in a Japanese city without being handed a pack of pocket tissues promoting a service, product or communicating a message.This form of advertising has been used for many years in Japan and has been proven as effective way to advertise your products and services.

Even local government agencies in Japan are utilizing this sensational advertising medium distributing pocket tissue packs branded with messages encouraging people to vote or warning them not to get involved in crime. Sometimes the police even give away tissue packs with portraits of most wanted criminals.

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